You know exactly where your ads will showup the first day you start your campaign and you can check them every day [...] You aren’t tied in to that 3 line box like AdWords has. It can be a tough place for a budget of $300/month but you can still get results. Every time you launch a new product/service, tweak the ads that need to reflect it. Basically, I use Google for the “Main Industry Keywords”, i.e. Are you offering Free Shipping? Overture Tips and Suggestions No one has every made their millions by taking the shortcut.2. Overture will turn you off if it is horrible (or so I am told) but I have never had any turned off. You can be more selective with your ads. and someone else is paying $1 for a more broad match your results will come up first. Write an Ad for EVERY Keyword. Therefore if you are not in 1-5, you are missing out on FREE exposure.5. This can be a substantial difference with the higher priced keywords, so often times I will list where my budget suggests rather than for position. some people need to get to your site and see your killer copy, promotional text, demos, and testimonials before they will buy!3. This will save you money! Yahoo’s Engine BOLDS your keyword to make it stand out.
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