This may well appear to be financially out of reach of all but the biggest websites with very large advertising budgets, but no this is not true. This is due to the fact that many journalists and editors surf the web, if they like your company and product they [...] It’s for this reason that your URL is very important, it’s your lifeline in the offline world, the amount of exposure it receives will make or break your offline campaign. This is a great idea as it gives potential customers the chance while out and about to learn about the company and also learn about how to contact them should they need the service or product they offer at some stage in the future. RadioRadio advertising can be very effective in advertising your URL if your domain name is short, catchy and easy to remember. OK admittedly you probably don’t and never will have the financial capability to run ads on mainstream Cable such as Fox in America or Sky in Britain and Ireland, not to worry though as such advertising is usually targeted very generally and is useful only to sites with broad appeal such as Amazon.com or Yahoo.com. Again price wise you mightn’t be able to compete with the big boys and have ads on very popular stations, but local stations offer good prices.
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