–Dr. It?s unlikely that figures are anywhere near that high in retail situations, but they?re [...] But with all the effort spent finding more business, it?s easy to forget that getting buyers to come in is easy compared to building a long-term relationship with the ones you have (your ?known? On some unstated level, buyers know they?re committing to the next step, bringing the transaction closer to happening. Whether contact occurs in a single encounter or over time, each step is riddled with choices. Free resources http://www.localsearchresources.com These steps get riskier (for you as well as them) whenever you specifically ask them to do something more.Choice points are precisely the places you?re most likely to lose them – when they bail out of the process.Kinds of buyer choice points – Come into the store – Read the ad beyond the headlines – Listen to this audio tape – Visit the website – Pick up the phone and call – Try it for 30 days without obligation – Take a test drive; check out the product – Write the check – Negotiate the monthly payments for a buy – Present their credit cardSour notes that creep into the experience can break the inevitability of them taking the next step. Stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. market).
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