This may well appear to be financially out of reach [...] First off your website should always have a banner (a standard 468 x 60 or larger banner works best) at the top of every page with your website address clearly visible on it. As with TV advertising radio ads work best when targeted towards a specific demographically segmented market such as a certain cities residents. I often wonder why more websites aren’t promoted in this way by simply adding the company website URL also, you definitely should do this. OK admittedly you probably don’t and never will have the financial capability to run ads on mainstream Cable such as Fox in America or Sky in Britain and Ireland, not to worry though as such advertising is usually targeted very generally and is useful only to sites with broad appeal such as Amazon.com or Yahoo.com. You should of course mention your URL on numerous occasions within your ad spot. We’ve all tried them while promoting our sites and online businesses, some have worked more successfully than others mind you but just because you run an online business doesn’t mean you’ve to always promote it online. Without your URL on your banner people may re-read your content but never revisit your site due to them simply forgetting your website address and you may have lost a customer.
Calabasas Homes

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