How do you plan to promote your blog?Why is it good to know this before you start your blog? It’s just another form of communication.Don’t get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.But [...] How will you assess the success of your blog?To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.Understand that blogging is not for everyone. How much time can you spend on your blog?Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.5.
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