No “discount”. You get a little more room and flexibility in writing your Overture ads. If they [...] For Yahoo’s Engine, you get listed TWICE on the homepage if you are in positions 3-5. This means you can add the price of your product, etc. 4. Therefore if you are not in 1-5, you are missing out on FREE exposure.5. This means if you have a very specific keyword that you are paying just 10c for… so they know EXACTLY what they are getting into before coming to your site. This give you incentive to find LOTS of keywords and customize ads for each one.Overture Disadvantages1. Don’t create your Overture account and then leave it. some people need to get to your site and see your killer copy, promotional text, demos, and testimonials before they will buy!3. You need to write down every time you think of a new keyword and add it to your campaign. Unlike Google, your ads are only based on price. This means you get more chances for your ad to be clicked if you put your keyword in the ad. Usually more expensive, especially for the top keywords, and also the starting cost (10c rather than 5c for AdWords). Overture always shows “Exact Matches” over “Broad Matches”. You have to do more research to get bargins and keep overall costs low.
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