These were people motivated enough to attempt to buy, and gave up. Free resources http://www.localsearchresources.com And sales seldom happen without trust. Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers is Much Easier than Getting New OnesYellow Pages ads are primarily a tool for acquiring new customers (your ?unknown? That?s at the heart of repeat business. market). These steps get riskier (for you as well as them) whenever you specifically ask them to do something more.Choice points are precisely the places you?re most likely to lose them – when they bail out of the process.Kinds of buyer choice points – Come into the store – Read the ad beyond the headlines – Listen to this audio tape – Visit the website – Pick up the phone and call – Try it for 30 days without obligation – Take a test drive; check out the product – Write the check – Negotiate the monthly payments for a buy – Present their credit cardSour notes that creep into the experience can break the inevitability of them taking the next step. When customers can?t get the help needed, can?t find the product in the model or size wanted, can?t navigate through the check-out without mishap, she?s likely to stop midstream.Let?s assume that she gets all the way through and completes the buy, despite the obstacles. [...]
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