–Dr. And just because the deal?s complete, don?t relax. These steps get riskier (for you as well as them) whenever you specifically ask them to do something more.Choice points are precisely the places you?re most likely to lose them – when they bail out of the [...] Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers is Much Easier than Getting New OnesYellow Pages ads are primarily a tool for acquiring new customers (your ?unknown? market). What percentage of your potential buyers taking the first step make it through to the last one?
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