Copyright © 2005 Off the Page Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process. As you eliminate the aggravations of doing business with you, you?ll see more of that. If you want them to complete the whole sequence, it?s critical their entire experience moves as smoothly as possible.Identify each place where your procedures impose upon customers. –Dr. As the sales process goes along, customers have to be willing to take another step – to make further commitments (however small) of their time and attention.When customers already trust you [...]
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