Copyright © 2005 Off the Page Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process. But with all the effort spent finding more business, it?s easy to forget that getting buyers to come in is [...] When customers can?t get the help needed, can?t find the product in the model or size wanted, can?t navigate through the check-out without mishap, she?s likely to stop midstream.Let?s assume that she gets all the way through and completes the buy, despite the obstacles. These are the exact places where you?re losing customers – and sales.
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