But with all the effort spent finding more business, it?s easy to forget that getting buyers to come in is easy compared to building a long-term relationship with the ones you have (your ?known? It?s unlikely that figures are anywhere near that high in retail situations, but they?re still much higher than [...] Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers is Much Easier than Getting New OnesYellow Pages ads are primarily a tool for acquiring new customers (your ?unknown? market). market). These were people motivated enough to attempt to buy, and gave up.
Boston Real Estate

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